|Article number:||Franco Pacenti Brunello|
|Availability:||In stock (12)|
With the success of the Brunello brand, Franco transformed the Canalicchio from a multi-purpose company to an internationally recognized company, specialized in viticulture. Reaching to an extension of 10 hectares of vineyards, it was necessary to create a new, functional, spacious cellar, with state-of-the-art equipment and well integrated into the landscape of the Val d’Orcia, a Unesco Heritage site since 2004. In recent years, Franco’s three children, Lisa, Serena and Lorenzo, assist the father in the operation, each dealing with a specific working environment, putting into practice their knowledge for which they earned their studies. The third generation and lifeblood of this company, are the guardians of the traditions handed down and their task is to look to the future by renewing the values and the bond for this land. Following in the footsteps of their father and grandfather, Lisa, Serena and Lorenzo, bring freshness and innovation into the company, renewing the brand identity with the reinterpretation of the historical brand in a contemporary way. The restyling gives life to the brand and a totally new graphic that maintains elegance and refinement, in a perfect balance between tradition and modernity, involving first of all the creation of new labels. Proud of their own achievement and happy to share work, history and all that makes these wines unique, invest energy and resources on Wine Hospitality, developing hospitality and visits to the winery, a privileged moment to let all the wine lovers know the secrets of the world of Brunello and enjoy the Tuscan landscape that will frame a unique experience.